Contractor Marketing Plan: 5 Simple Steps for More Leads

Most contractors don't have a marketing problem — they have a follow-up problem. Leads come in, get missed, and go to whoever calls back first. A simple plan fixes that.

Step 1: Get a website built to start conversations, not collect dust. Every page should make it dead-simple to call or text you.

Step 2: Respond instantly. Missed-call text-back turns a missed call into a booked job before your competitor even picks up.

Step 3: Follow up automatically. Most jobs are won on the second or third touch — automate it so nothing slips.

Step 4: Stack 5-star reviews. Reviews are the new word of mouth. Ask every happy customer, automatically.

Step 5: Reactivate past customers. The cheapest lead is the customer you already have. One campaign a month keeps you booked.